Seoul Fashion Week (SFW)

Seoul Fashion Week (SFW) is a bi-annual series of global fashion business events, held in March and October. This prestigious fashion show is hosted and organized by Seoul Metropolitan Government and is operated strategically with a goal to become one of the most prominent fashion weeks of the world, following after New York, Paris, London, and Milan Fashion Weeks. Renowned luminaries of South Korea with Asian heritage fashion design graced the event's stage, among them, the illustrious talents of include:

Set against the stunning backdrop of Seoul — often referred to as the '“Soul of Asia” due to its central location in the region and its cultural significance. Additionally, it's known as "The City of Palaces". Its influence can be seen in everything from fashion to technology, making it a true cultural powerhouse. So, SFW captures the city’s creative pulse. For touring fashionistas and designers attending Seoul Fashion Week (SFW), the city offers no shortage of things to do in Seoul to explore. From towering skycrapers of Gangnam to the historic palaces of Gyeongbokgung, there's plenty to enjoy before and after this must-attend Asian fashion show.