How to Launch a Luxury Fashion Brand

The market for luxury goods is worth more than $1 trillion annually. You must desire a piece of this pie if you want to start a luxury brand. If you take a look a closer look at high-end brands, you will see that their success follows a certain pattern.

In the very competitive luxury market of today, it is essential to stand out if you want to be successful. Launching a luxury brand can be overwhelming. On one hand, You’re excited and ready to touch new milestones but on the flip side, you don’t know where to begin.

 

Launching a haute couture brand is very different from launching Off-the-Rack labels. Although haute couture is a niche market, it is thriving. Nowadays couture is more significant than it has ever been. It represents fashion in its most luxurious form free of any commercial constraints.

So What are the key success factors that allow certain brands to dominate the world of luxury fashion brandscape? A clothing brand needs a lot more than exquisite apparel and craftsmanship to create a lasting impression on people.  Whether it’s designer clothes you are into, designer handbags, luxury accessories, a luxury boutique for ready-to-wear clothes, or luxury fashion lifestyle events, we have curated the perfect step-by-step guide for you.

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With the help of industry pros, we’ve compiled a list of the key things necessary for you before you launch. Additionally, we have listed the 5 top places where you can launch a haute couture brand. Let’s dive into this definitive guide on starting a luxury fashion brand.

Checklist Before Launching a Luxury Fashion Brand

 

 

When you are bout to launch a luxury fashion brand, you cannot understate the importance of a checklist.

 

This checklist will ensure that you are at ease and stress-free before launching. Besides, we all know the hopeless feeling of finding that you’ve missed out on something important you should’ve done. Especially when that oversight costs you a lot of money, sets you back, or delays your progress. This could add to a list of suffocating entrepreneurial mistakes that are likely to take one out of business. So, to get a successful launch, you may need to have the following matters sorted out:

 

  • Branding
  • Intellectual Property Registration
  • Launch Criteria
  • Post Launch Effects

Luxury fashion- Branding

Clothing is incredibly personal since it helps us define who we are to the outside world as well as to ourselves. As a result, the clothing we choose to wear and the labels we place on it reflect our identity and how we see ourselves.

Therefore, launching a luxury fashion brand with poor branding that doesn’t tell the customer about your brand identity is a no-no. Because it’s more like selling a Lexus car in a Toyota brand. That’s why Toyota launched Lexus, as a separate brand to gain a foothold in the luxury car market. Therefore, proper branding is key before you are to launch.

Luxury fashion -Intellectual Property Registration

The key to securing your brand, and preventing others from stealing your brand identity, and imitating your work requires the registration of intellectual property. Therefore, a brand should be registered with the trademark office of the local intellectual protection office, such as the CIPC in South Africa.

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Additionally, fabric patterns should also be registered for you to enjoy exclusive use of fabric designs. That’s the reason why all luxury brands have their brands or trademarks registered.

Luxury fashion-Launch Criteria

 

The most precarious business model in fashion may be custom couture. Couture clothing is manufactured by hand for each customer. The execution of this level of detail requires a lot of time, work, and money. This implies that each item will be exceedingly expensive, with a price that is only actually affordable to the wealthy. This reduces the pool of possible customers.

To have a successful launch means that you are targeting this clientele.

Making a list of regional fashion editors, influencers, and media outlets is a wonderful place to start (radio, television, and online accounts/blogs. You can send a press release to these media when you’re ready to launch your luxury fashion line.

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Next, you should make the most of the low-cost and simple exposure that social media marketing provides. With the help of social media, you may easily inform clients about new products, company policies, or offers. Additionally, you can establish a friendly rapport with current clients while cultivating non-obtrusive interactions with potential clients. You can launch campaigns on Facebook and Instagram taking macro and micro-influencers who can support you in the beginning.

Luxury fashion- Post Launch Effects

 

If your launch is a success and you get hundreds of new orders. What’s the next step? It’s not wise to do a successful launch only to spoil your hard work with the inability to deliver to the customers. Post-launch planning is essential and should take place before the launch. Knowing your capacity to deliver will go a long way in keeping the promise you made to prospective customers.

 

Now that we’ve dealt with the basics, let’s dive into the 6 top places where you can launch your luxury fashion brand.

5 Top Places Where you can start to launch your luxury fashion brand 

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Where you launch your luxury fashion brand can greatly influence how successful you become. For instance, launching at a local fashion show may give you

 

  • Fashion Shows/ Fashion Week Shows
  • Reality TV Shows
  • Online Directories
  • Social Media Accounts
  • Collaborations

Launch your luxury fashion brand at a: Fashion Shows/ Fashion Week Shows

 

Fashion shows are some of the best ways to launch your new luxury fashion brand. They are a great way to get brand awareness which is essential for a new brand. Besides, you receive media exposure on social media from the snippets and coverage along with brand engagements with potential buyers. Additionally, you may receive attention from several fashion bloggers who may spread the word about your brand. But all this requires a lot of investment which everyone may not have.

Additionally, there are few fashion weeks throughout the world where patrons attend to buy couture clothing. Other than, New York Fashion week, and a few others, most online searches for these events are only informational and not transactional. Fashion weeks are also a great way to know new trends and follow them-making them a place for inspiration for fast fashion retailers to obtain new ideas and modify their ensembles quickly enough to get them to the retail floor.

Launch your luxury fashion brand at Reality TV Shows

 

The second on our list of how to launch a luxury fashion brand is reality TV shows. Because, unlike Fashion Week Shows, they have the potential to push your new high fashion label to greater heights, especially in your local market. Additionally, they may help you with credibility in the marketplace because making it to the show tells the viewer that you are a good designer. Also, it gives them the ability to see you do your different tasks and evaluate your attitude and persona. You have the opportunity to sell your beliefs to the audience. For instance, you may be a strong supporter of sustainable fashion so you will make your viewers understand why sustainable fashion is important. Reality shows will also give you a social media following, which you can use when launching your luxury design label. Regrettably, most reality shows usually value the entertainment component of the show above the commercial interests of the customer who will be buying the product. Which is the reason why most winners usually don’t make it to the commercial world, whilst the runner-ups are likely to succeed. Examples of reality TV shows include Project Runway,

Launch your luxury fashion brand  at Online Directories

 

Next on our list of important places is online Directories. Unlike the first two options mentioned above, they place you in front of the customer who is able and willing to buy. Online directories connect your new couture label to the customers who are looking for your design pieces. Because they help customers find you by mastering what is called Search Engine Optimization (SEO), which helps quick web searches to find your new fashion label.

Online directories attract thousands if not millions of customers throughout the world who are ready to buy amazing clothes. When customers are on their site, they get to see your fashion designer label and connect with you. But online directories can be very general, which means they register and attract a wide range of searchers looking for most things under one roof. A good online directory that is beneficial to luxury fashion houses will have a focus on the fashion industry.

An example of an online directory dedicated to the fashion industry is Stylux. They involve listing your new luxury fashion house and decorating your cover page and gallery with beautiful pictures that sell your gorgeous pieces of art. With the help of Stylux you can engage with the customer by telling them everything they need to know about your brand.

Launch your luxury fashion  on Social Media  

 

The next important place on our list is social media accounts. Because they are a great way to create brand awareness. However, most followers on social media are there to follow content, look at pictures, and not buy the products.

Launch your luxury fashion  through Collaborations

 

Next on our list is collaborations, which involve leveraging an existing brand to propel your brand forward. The most common way is to dress an A-lister celebrity for free, in return, you ask for exposure and mentions. It is relatively inexpensive because you just have to bear the cost of the fabric and the labor which should be part of your startup costs. You can also choose to dress a pageant contestant in return for exposure, such as dressing Miss Botswana.

About Stylux

 

Stylux takes the provision of a market for luxury fashion houses to a new level. If you don’t know how to launch a  luxury fashion brand. We provide an easy platform for fashion houses and designers where customers who are looking for high-end and luxury designer clothes, designer handbags, accessories, and luxury boutiques can come and connect.

Final Thought

 

Launching a new luxury fashion brand requires proper branding and a target on how big you want to go and what the results should be. When looking for the best marketplace to have maximum exposure with customers who are looking for couture clothing, designer clothes, designer handbags, ready-to-wear garments from luxury boutiques, and luxury accessories, you must use Stylux. Stylux allows LUXURY and COUTURE fashion designers to list their fashion houses on this website. If you are new to the business of luxury apparel design and don’t have a platform or online presence to showcase your work, you can use stylux to portray your work and connect with sophisticated customers.

 

However, you should use all 6 places mentioned in the article wherever possible to leverage their advantages.

More on this topic

  • The top 6 fashion design Reality TV shows in South Africa
  • The top 10 Fashion Weeks not to miss

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Comments

  • javeria altaf
    June 29, 2023 at 7:23 am

    Great work on your blog post! The content was engaging and kept my attention throughout. I appreciated the actionable advice and the practical tips you shared.

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